Marketing for a Digital World

Scott Erickson, Charles A. Dana Professor and Chair of Marketing in the School of Business at Ithaca College, has served as a Fulbright-National Science Foundation Arctic Scholar (Akureyri University, Iceland) and Fulbright Research Chair (Monieson Centre, Queen’s University, Canada), and received a Faculty Excellence Award at Ithaca College in 2015. Prof. Erickson’s forthcoming book, Marketing for a Digital World, foregrounds the transformational changes of a digital age on the basic principles and practice of marketing.

Anticipated publication date: Summer 2022

Supplemental Authors
Pablo Correa

Digital Media Lead Developer

Tracey Renzullo

Podcast Host

Marketing for a Digital World

Scott Erickson, Charles A. Dana Professor and Chair of Marketing in the School of Business at Ithaca College, has served as a Fulbright-National Science Foundation Arctic Scholar (Akureyri University, Iceland) and Fulbright Research Chair (Monieson Centre, Queen’s University, Canada), and received a Faculty Excellence Award at Ithaca College in 2015. Prof. Erickson’s forthcoming book, Marketing for a Digital World, foregrounds the transformational changes of a digital age on the basic principles and practice of marketing.

Anticipated publication date: Summer 2022

Supplemental Authors
Pablo Correa

Digital Media Lead Developer

Tracey Renzullo

Podcast Host

Request Complimentary Copy

Complimentary Copy - No Address

This upcoming title will be available on VitalSource’s digital, interactive platform, Bookshelf, which offers the following features:

  • LMS single-sign on capabilities.
  • Online and offline access.
  • A full suite of study tools (highlighting, note-taking, bookmarks, flashcards, etc.).
  • Chapter quizzes available for easy upload to any LMS.
  • Inclusive Access/First Day eligibility.
  • Full compatibility with Section 508 Accessibility Standards.

Coming Soon

PODCAST: Staying on the Pulse with Kyle James

“The other big way that we learn is by talking to vendors . . . setting up meetings with them and saying, ‘Let’s have 30 minutes and let’s talk about what’s new with your platform and how that new thing can help our client be successful given our goals, our KPIs.’”

PODCAST: Relationship Building in a Virtual World with Kevin Sullivan

“What has been somewhat refreshing about being thrust into this virtual-only world is that the merits of your proposal and your platform and the results that you can deliver for your clients are even more important.”

PODCAST: B2B Marketing Tactics with Brittany Valente

“In my experience, LinkedIn is a fantastic network for reaching businesses, specifically because they have all of the filters that one might need for a business product.”

author photo

Scott Erickson

Scott Erickson, Charles A. Dana Professor and Chair of Marketing in the School of Business at Ithaca College, has served as a Fulbright-National Science Foundation Arctic Scholar (Akureyri University, Iceland) and Fulbright Research Chair (Monieson Centre, Queen’s University, Canada), and received a Faculty Excellence Award at Ithaca College in 2015.

View Author