Scott Erickson

Dana Professor & Chair of Marketing at Ithaca College

Scott Erickson has served as a Fulbright-National Science Foundation Arctic Scholar (Akureyri University, Iceland) and Fulbright Research Chair (Monieson Centre, Queen’s University, Canada), and received a Faculty Excellence Award at Ithaca College in 2015. Prof. Erickson’s forthcoming book, Marketing for a Digital World, foregrounds the transformational changes of a digital age on the basic principles and practice of marketing.

Faculty Excellence Award, 2015

Faculty Website

Marketing for a Digital World

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