Scott Erickson
Dana Professor & Chair of Marketing at Ithaca College
Scott Erickson has served as a Fulbright-National Science Foundation Arctic Scholar (Akureyri University, Iceland) and Fulbright Research Chair (Monieson Centre, Queen’s University, Canada), and received a Faculty Excellence Award at Ithaca College in 2015. Prof. Erickson’s forthcoming book, Marketing for a Digital World, foregrounds the transformational changes of a digital age on the basic principles and practice of marketing.
Faculty Excellence Award, 2015
Faculty Website
Marketing Essentials for a Digital World
Scott Erickson, Charles A. Dana Professor and Chair of Marketing in the School of Business at Ithaca College, has published widely in the areas of big data and business analytics, intellectual capital, knowledge management, competitive intelligence, intellectual property and related areas that inform marketing strategy. Each chapter…