Scott Erickson

Scott Erickson is the Charles A. Dana Professor and Chair of Marketing in the School of Business at Ithaca College. Professor Erickson has served as a Fulbright-National Science Foundation Arctic Scholar (Akureyri University, Iceland) and Fulbright Research Chair (Monieson Centre, Queen’s University, Canada), and received a Faculty Excellence Award at Ithaca College in 2015.  Scott’s forthcoming book, Marketing for a Digital World, foregrounds the transformational changes of a digital age on the basic principles and practice of marketing.