Chapter 9: Goddesses, Courtship, Persuasion

“As a dedicated reformer, you might also consider ‘nibbling away’ at the very large category called capital punishment. How so? A careful reading of the recent literature reveals that DNA is in the news but so is mental ability. Why is it ethical and legal for certain states to execute a low-medium IQ inmate but not a low IQ one? A few points on a test determine life or death? The point is many big, loud, controversial, and entrenched subjects are best approached from the edges rather than straight on. Persuasion researchers call this general strategy the ‘Foot-in-the-Door’ approach in which a slightly open door can lead to a more fully open one.”